What FUJIFILM Believes In

FUJIFILM Focus

Adopted in 2004, our Mission Statement describes where we are today as a company and provides the foundation for achieving our 'Vision'. Our Vision Statement describes where we want to take our company in the future. The Core Values are expressions of our company's basic operating standards - and are unwavering. Without a strong commitment to our Core Values, we will lose respect for where we are today, and our focus on where we want to be in the future.

Fujifilm's focus on superior customer satisfaction, technological leadership, safety, environmental protection, high-integrity management, and committed corporate citizenship guarantees the long-term viability of the company, allowing Fujifilm to contribute to mankind, our Associates, and our community.

FUJIFILM Mission

Our mission is to provide high quality imaging and information products and services that meet, or exceed, our customers' expectations for quality and value.

FUJIFILM Vision

Anchored by an open, fair, and clear corporate culture and with leading-edge, proprietary technologies, FUJIFILM is determined to remain a leading company by boldly taking up the challenge of developing new products and creating new value.

Core Values

FUJIFILM will accomplish its mission and vision because our Associates are committed to these core values:

    Integrity

    • We are committed to full legal compliance, complete honesty, and the highest ethical standards in all of our business dealings, both inside and outside our company.

    Environment and Safety

    • We will never compromise our commitment to the environment and our commitment to the safety of our Associates, our community, and future generations.

    Quality

    • We have a strong commitment to meet our customers' expectations by having the highest quality in our management, communication, level of teamwork, and job performance.

    Constant Conditions and Continuous Improvement

    • All processes in our company shall operate under "constant conditions" while we strive to improve quality, reduce cost, conserve resources, and prevent pollution through "continuous improvement."

    Respect for Our Customer, Our Associates, and Our Community

    • We will always provide our customers, both internal and external, with the best and most appropriate products, services, and solutions.
    • Our Associates take initiative, believe in personal excellence, and accountability, and value our work environment, which stresses teamwork, respect, trust, and fairness.
    • We believe in our responsibility to be a committed corporate citizen.

    Innovation, Challenge, and Culture

    • We challenge ourselves to advance technological innovation in our production and business systems and improve all aspects of our company by using scientific, fact-based thinking.
    • We have a proud and unique culture that cherishes our diversity and values our Associates.
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